Some short videos to accompany the launch of Almighty organic juices into Kiwi supermarkets.

These spots are designed to be funny, colourful moments that stand out amongst the clutter on social media feeds, and help acquaint the public with the product.

The main appeal of Almighty juice is the top quality produce that goes into every bottle, so it seemed appropriate to make these fruit and vegetables the stars of their own commercials.

Through a mix of skewer and wire puppeteering, keying, motion tracking and animation, the previously inanimate edibles were brought to life.

Directed and produced by Tomas Cottle and Barnaby Fredric.